New Nokia 770 media campaign

Latest Nokia 770 media campaign takes maemo community applications center stage. I think the campaign hit bulls eye to emphasize in my opinion the most unique sell point for Nokia 770 Internet Tablet - Hackability. Now that would not mean so much to technology agnostic end consumer, but it sure means a lot to technology savvy consumers (especially those, who have an itch and know how to fix it :) .

This campaign further highlights how vitally important an active development community is for device success, especially when different consumers have different expectation from the device (read itch). Therefore it is hugely imperative for Nokia to listen, nurture and be truly a part of this community.